The Monterey Bay Aquarium is famous for its sub sea level marine life displays, and is one of the most popular aquariums in the world.
The new jellyfish exhibit was the perfect opportunity to attract public attention to the unusual beauty of these animals.
2017 Academy of Art University Spring Show Gold Winner: Awarded 1st Place in Print Category
Create publicity for the Monterey Bay Aquarium’s special jellyfish exhibit.
We developed a campaign that centered around the “freakish” traits of jellyfish and developed the execution theme as an old fashioned circus side show, including a retro aesthetic, signage, and a big top tattoo tent.
Audiences of all ages.
Step right up and experience the freaks of the deep!
Art Direction: Daisy Serafini
Copy: Lauren MacNeil