Overview:  

Dyson vacuums are among the most technologically advanced on the market, yet their target audience is limited.

Objective:

Make the extreme power and revolutionary design of the Dyson vacuum cool to a non-traditional audience.

Target:

Millennials.

Message:

Live life...messier.

Creative Team:

Art Direction:  Meijie Chen, Daisy Serafini, Wen Shi, Xinwei Zou, & Sneed Xiao

Copy:  Lauren MacNeil