Overview:
Dyson vacuums are among the most technologically advanced on the market, yet their target audience is limited.
Objective:
Make the extreme power and revolutionary design of the Dyson vacuum cool to a non-traditional audience.
Target:
Millennials.
Message:
Live life...messier.
Creative Team:
Art Direction: Meijie Chen, Daisy Serafini, Wen Shi, Xinwei Zou, & Sneed Xiao
Copy: Lauren MacNeil