In this real time campaign, Red Bull came to the Academy of Art's Young & Hungry Agency looking for help in launching the first ever collegiate drone photography competition and exhibit, Out of Bounds. This challenge gave AAU’s drone pilots the opportunity to show off both their creativity and flight skills to a panel of judges at the concluding drone photography exhibit. The creatives at Y&H got a 360 multimedia campaign up and running in a matter of weeks, with the grand finale culminating at an awards ceremony and gala at 111 Minna Gallery.
As my first non-spec advertising, it was extremely satisfying witnessing a concept grow from words on a whiteboard to a fully-fledged, polished campaign and
live event. I'm hooked.
2017 Academy of Art University Spring Show Finalist
Spread awareness and invite participation of AAU students to the Red Bull sponsored drone photography challenge, Out of Bounds.
Academy of Art students.
Red Bull gives you wings--literally.
Art Direction: Young & Hungry Creative
Copy: Lauren MacNeil